ecHo Hair: A Fresh Start and a Growing Gold Coast Brand
When Kelly Porter purchased ecHo Hair five years ago, the business was in decline. There was no website, very little social media activity and turnover was low.
Today, ecHo Hair is a busy specialist salon in Chirn Park with a strong online presence, thousands of website visits each month and an active social media community.
The turnaround has come from Kelly’s focus on organic treatments, staff training and consistently high service standards, supported by ongoing marketing from CleverOnline.
SEO, GEO and social media marketing
CleverOnline built the ecHo Hair website and Google Business Profile and continues to provide website content, SEO, Generative Engine Optimisation (GEO) and social media marketing under a monthly arrangement.
The website now appears at or near the top of Google results for searches including “organic colour Southport” and “organic colour Labrador”, helping attract customers from surrounding suburbs.
Social media results:
Alongside SEO and GEO, CleverOnline creates social media content that showcases the ecHo Hair team’s work, promotes its specialist services and supports staff recruitment.
Selected posts have recorded:
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6,700 views for a post showcasing the salon’s work.
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3,800 views for another salon result post.
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2,200 views for a stylist recruitment post.
Together, these three posts recorded approximately 12,700 views.
The content gives prospective customers practical examples of the team’s skills, while recruitment posts introduce the salon to potential employees.
Social media forms part of the wider customer journey. We have found that consistent social media activity increases website clicks and customer contacts, which in turn creates more appointments at the salon.
On 19 October 2026, Kelly reported that customers were also arriving at ecHo Hair saying:
“ChatGPT told me to come here.”
This provides direct customer feedback that the salon is being discovered through AI recommendations as well as traditional Google search.
The business has also grown its team. At a time when many businesses were losing revenue, ecHo Hair hired two new staff members.
The result is a stronger business, a growing customer base and an integrated digital presence that uses website content, SEO, GEO and social media to turn visibility into customer enquiries and appointments.